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The Best Nonprofit Fundraising Advice
Wouldn’t it be great if you could just unzip the heads of the best and brightest fundraisers and cram their knowledge into your head? Of course it could never be that easy, but in your efforts to...
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Five Secrets For a Better Response with your next Mail Marketing Campaign
Let’s face it, you don’t like to waste money. Nobody does, but to grow your business and keep it healthy, you’ve got to invest some money in marketing. You want to do everything possible to assure a...
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The Latest USPS Fail, the Picture Permit Imprint Indicia
I’m sorry to report that the USPS has taken a potential benefit to business mailers and turned it into yet another bureaucratic blunder. I’m not down on the USPS, really I’m not. In fact, as a bulk...
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Examples Showing The Power of Personalization in Marketing
How do you get someone’s attention? Do you ever try using their name? One of the most common pitfalls in marketing is obsessing about the offer, at the expense of getting your prospects’ attention....
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Big Guys Get Personal Too
What’s in a name? If you’ve visited this blog before, you know that I’m a big believer in personalized marketing. If you sign up for my enews, you’ll notice personalization in the subject line and in...
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Direct Mailers Take Note: January Effective Date for New Tabbing Regulations
If you send folded marketing mail that’s not in an envelope, then you need to get up to speed quickly on the new tabbing regulations from the USPS that take effect on Saturday, January 5th, 2013....
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January 2013 Deadline for Mandatory Adoption of Intelligent Mail Barcode by USPS
To complete its trifecta of major changes in January 2013, the United States Postal Service is rolling out the mandatory adoption of the Intelligent Mail Barcode for bulk mailers who want to receive...
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Direct Mail Versus Email Marketing: Who Wins the Battle?
Questioning the effectiveness of direct mail? The truth is that in our technology-obsessed world, direct mail marketing still delivers impressive results. According to an Adage article, the Direct...
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QR Codes and Direct Mail: A Perfect Pair
Prognosticators predicted the death of the QR code more than two years ago, yet QR Code use continues to grow at a blistering pace. In fact QR code scans grew by 400% between the second quarter of...
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USPS News: Explaining the Intelligent Mail Full-Service Initiative
Important note: Since this article was first published, the USPS has opted to postpone this requirement. No date has been given for future implementation. Be sure to subscribe to our free enews to...
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